How Trademart turned monday.com into an advanced marketing tool
Trademart is Europe's largest B2B purchasing centre, at the foot of the Atomium. The marketing team was already using monday.com for events, but saw much more potential.
- 900 hours saved per year
- 27.5% increase in efficiency
- Better collaboration and alignment
From the Tryve User Summit to a new setup
Two Trademart colleagues attended the Tryve User Summit in 2024. That led to an overhaul of their entire monday.com environment, together with Tryve consultant Dieter Ceulemans and the whole marketing team.
Organised by type of activity
Campaigns, projects and events each got their own boards, tasks and templates, plus an 'always on' section for ongoing initiatives.
Automatic timelines
Thanks to the Lead & Lag functionality, the team only fills in the event date. All tasks from the template are automatically scheduled at the right moment.
One overview of every channel
With mirror columns, every task is automatically mirrored to the right channel board. An overarching calendar shows all communication at a glance.
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